In the sun-soaked valleys of Southern California, where the Pacific breeze meets the hum of creativity, a passion project became a legacy. The story begins with Lance and Lisa Lerman, two passionate people with a restless imagination.

In the early 2000s, they found themselves frustrated with mass-produced instruments that seemed to prioritize quantity over soul. They wanted to build guitars that weren’t just instruments but extensions of their players – something personal, something timeless. So, in a small workshop they began to craft their vision by hand.

From the start, LsL Instruments was about purity – every piece of wood, every fret, and every drop of finish was selected with intention. The approach was refreshingly old-school, rejecting shortcuts in favor of techniques that took time and skill. They believed in letting the wood speak for itself, in coaxing out tones that resonated with character and history. Their first guitars were road-worn relics, not because they were trendy, but because they felt like they’d already lived a thousand gigs – this gave their early instruments a cult following, not just for their vintage feel but for the connection they created between player and instrument.

Word spread fast. Musicians who held one of Lance’s guitars felt something different – an intangible connection that came from the hand-hewn craftsmanship and their obsessive attention to detail. Each guitar was its own story, its own personality, and soon, LSL Instruments wasn’t just a name; it was a mark of authenticity.

What started as a two-person operation in a garage – blossomed into one of the most respected boutique brands in the industry. Today, LsL Instruments continues to build guitars that blend vintage soul with modern precision, each one a reflection of the craftsmanship, dedication, and love that Lance and Lisa put into their work from day one.